Great American Family Destined for Christmas Success
Premiere of Destined at Christmas Sets New Ratings Records for Great American Family
- The Great American Christmas premiere of Destined at Christmas on Saturday, October 22 broke all network ratings records to-date in EVERY key demo – Households, W25-54, W18-49, P25-54, P18-49 AND Total Viewers
- Destined at Christmas reached .54M total viewers in its premiere and just shy of 1 million total viewers over the weekend (996K over 3 telecasts)
- Destined at Christmas topped Hallmark Movies and Mysteries Saturday premiere in Women 25-54 Coverage Area
- Destined at Christmas outperformed Great American Family’s 2021 Fourth Quarter movie premieres by +333% among Women 25-54
- The first weekend of Great American Christmas was the highest rated weekend ever for Great American Family among Households and Total Viewers
- Great American Christmas Saturday movies were up triple digits vs. the previous four weeks in all key demos.
- 17 more quality original movies to come this holiday season featuring Candace Cameron Bure, Danica McKellar, Gladys Knight, Cameron Mathison, Jill Wagner, and more!
Sources: Nielsen Live + Same Day coverage and delivery ratings, all GFAM Original Premiere Movies 1st TCs (9/27/21-10/23/22); Nielsen Live + Same Day R&F Program Report, all GFAM Original Premiere Movies (9/27/21-10/23/22); Nielsen Live + Same day coverage rating, 10/22/22, GFAM 8p premiere movie, HMM 10p premiere movie; Nielsen Live + Same Day Delivery ratings, 10/22/22 8p vs 4Q21 GFAM Original Movie Premieres; Nielsen Live + Same Day, Sat/Sun Combined, 9/27/21-10/23/22; Nielsen + Live Same Day, Sat 10/22/22 vs 9/24-10/15/22 Saturdays only
ABOUT GREAT AMERICAN FAMILY
Great American Family is America’s premiere destination for quality family-friendly programming, including original holiday movies, rom-coms and fan-favorite series that celebrate faith, family and country. Great American Family is home to year-round seasonal celebrations including Great American Christmas, the network’s signature franchise featuring holiday themed movies and specials. Founded in 2021, Great American Family is part of the Great American Media portfolio of brands. Follow Great American Family on Twitter: @GAfamilyTV Facebook: @GAfamilytv Instagram: @gactv
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