Denise Crayne

Chief Financial Officer of Great American Media 

Previously, Crayne served as Chief Financial Officer of Music Reports, Inc., where she led all finance, accounting, and tax functions and acted as a strategic advisor to the CEO, board, and private equity ownership. In that role, she oversaw financial planning and analysis, audit and tax compliance, acquisition modeling, and post-acquisition integration, while also leading ROI analysis for technology, AI, and go-to-market investments.

Prior to Music Reports, Crayne was Senior Vice President and Head of Finance, Accounting, and Business Operations at the World Surf League, where she led a full finance transformation across multiple business units and international offices. Her work included implementing NetSuite ERP, centralizing finance operations, modernizing FP&A, strengthening cash management, and leading the league’s first-ever audited financial statements under U.S. GAAP. She also oversaw enterprise IT, cybersecurity initiatives, and global risk management.

Earlier in her career, Crayne served as Vice President, Global Controller at Universal Pictures Home Entertainment, overseeing global controllership for a roughly $1 billion revenue business spanning physical, digital, and content acquisition operations. She began her career at PricewaterhouseCoopers, where she spent more than a decade leading audits for Fortune 100 entertainment and media clients.

Crayne is a Certified Public Accountant licensed in New York and California and holds a Bachelor of Science in Business Administration from Boston University’s Questrom School of Business, where she graduated summa cum laude. In 2024, she was named a Los Angeles Business Journal CFO of the Year in the Emerging Growth Company category.

As CFO of Great American Media, Crayne will play a key role in supporting the company’s continued growth, financial stewardship, and long-term strategic vision.