President and Chief Executive Officer
Bill Abbott is President and Chief Executive Officer of GAC Media, LLC, home to Great American Channels, including GAC Family “Stories Well Told” and GAC Living “Life Well Lived.” As the company’s flagship network, GAC Family features family-friendly series, original holiday movies and seasonal romcoms that celebrate faith, family and country. GAC Living is the unscripted companion to GAC Family that celebrates Great American family-friendly traditions every day and every season.
Abbott co-founded GAC Media in June 2021 and led the company’s acquisition of Great American County Network from Discovery, Inc. and RIDE TV, which were rebranded as GAC Family and GAC Living respectively in September 2021. The following month, Abbott oversaw the debut of Great American Christmas, GAC Family’s new franchise featuring 12 original, holiday-themed movies and specials.
Abbott is an industry veteran with more than 30 years of leadership experience in cable television. Previously, Abbott served as President and Chief Executive Officer of Crown Media Family Networks, the parent company of Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, which are owned and operated by Hallmark Cards, Inc. Abbott’s vision and passion for the brand established Hallmark Channel as the leading destination for quality, family-friendly entertainment on cable. Building on its signature slate of original movies, Abbott is responsible for significantly expanding and diversifying the network’s lineup of original content to include primetime scripted series, daytime Emmy®-nominated lifestyle series “Home & Family,” and annual specials, including “Kitten Bowl,” “Hero Dog Awards,” and “American Rescue Dog Show.” Abbott also piloted the development of Hallmark Channel’s popular holiday programming initiative Countdown to Christmas, which consistently elevated the network to be among the most-watched and highest-rated on cable throughout fourth quarter.
Under Abbott’s stewardship, the company rebranded sibling network Hallmark MovieChannel in 2014 as Hallmark Movies & Mysteries. As its line-up of trademark mystery movies series continued to expand, Hallmark Movies & Mysteries became one of cable’s fastest growing networks, registering double-digit annual ratings growth over several years. In 2017, Abbott was responsible for the launch of the company’s third linear channel Hallmark Drama, in addition to Hallmark Movies Now, Crown Media’s subscription video on demand service.
Prior to serving as President and CEO, Abbott was Executive Vice President of Ad Sales for Crown Media Family Networks, overseeing the company’s Ad Sales team and digital network development. While heading the Ad Sales division, Abbott grew Hallmark Channel’s annual revenue from $10.2 million to $223 million setting the network apart as an industry leader.
Before his 20-year tenure at Crown Media, Abbott served as Senior Vice President of Advertising Sales for Fox Family Worldwide where he was responsible for growing ad sales revenue for Fox Family Channel and Fox Kids Broadcast Network. Prior to that, Abbott held research positions with CBS Radio Networks, Seltel, Inc. and Nadler & Larimer Advertising.
Abbott currently serves on the board of directors for Animal Humane, Parents TV & Media Council, and International Radio & Television Society Foundation and is a 2017 inductee into Broadcasting & Cable’s Hall of Fame. He is a graduate of the College of the Holy Cross in Worcester, Massachusetts.