GAC MEDIA NAMES MARY DZABIC CHIEF FINANCIAL OFFICER SARAH MURPHY JOINS AS VICE PRESIDENT OF ADVERTISING SALES AND MARKETING PARTNERSHIPS
NEW YORK, NY – October 21, 2021 – GAC Media today announced the appointment of Mary Dzabic as Chief Financial Officer and Sarah Murphy as Vice President of Advertising Sales and Marketing Partnerships. The former Crown Media Family Networks executives establish GAC Media’s Finance leadership and strengthen the Ad Sales function for the company, which recently launched GAC Family (formerly Great American Country) and GAC Living (formerly Ride TV).
In her role as Chief Financial Officer, Dzabic drives the company’s financial planning while overseeing GAC Media’s investment strategies and capital structure. Dzabic leads all financial personnel and is responsible for the company’s financial systems and ensuring company-wide financial compliance with applicable law and policies. She is based in GAC Media’s Denver office and reports to Bill Abbott, President and CEO of GAC Media.
Murphy works directly with clients and agencies to develop marketing ideas that align with their brand goals. In addition to overseeing all client marketing materials, Murphy manages GAC Media’s growing Account Executive team and is responsible for achieving revenue targets and driving incremental revenue generation. Murphy is based in New York and reports to Paul Brennan, Senior Vice President of Advertising Sales at GAC Media.
“Mary and Sarah are accomplished executives whose sharp analytical insights and wealth of experience make them valuable additions to the team,” said Abbott. “Having worked closely with each of them for over a decade, I have seen the results of their strong leadership first-hand, and I look forward to their immediate contributions as they deliver strategic solutions and new opportunities to grow our business.”
Prior to joining GAC Media, Dzabic spent more than 20 years at Crown Media Family Networks, most recently as Senior Vice President of Finance where she led the company’s financial planning and analysis function. Prior to that, Dzabic served as the company’s Senior Vice President of Financial Analysis, Reporting and Compliance overseeing Crown’s preparation of external financial reports and consolidation of financial information. Dzabic began her career in 1997 in public accounting with Price Waterhouse LLP where she worked in the audit practice focusing on public companies in the manufacturing industries.
Murphy previously served as Director of Advertising Sales at Crown Media Family Networks where she worked with agencies and clients to develop strategic advertising solutions for their brands. Sarah began her advertising sales career at Crown Media Family Networks as a Sales Assistant in 2010, and in 2014, was recognized by Cablefax as an “Overachiever under 30.”
ABOUT GAC Media
GAC Media, LLC is home to Great American Channels: “GAC Family” Stories Well Told and “GAC Living” Life Well Lived. As the flagship service, GAC Family celebrates American culture, lifestyle and heritage with original holiday-themed, family-friendly movies and series. GAC Living is the unscripted companion to GAC Family that celebrates Great American family-friendly traditions every day and every season. GAC Media, LLC was established in June 2021 and was organized by Dallas-based Hicks Equity Partners LLC and Bill Abbott. Its ownership primarily consists of US-based family offices.